One Minute Briefs - TYLER LAMBERT

One Minute Briefs.

Promoting Eggs to the UK.

First sketches and ideas for how to promote an egg.

While mostly working on the magazine project, I only managed to create this in Photoshop to roughly explain my idea.

Create a campaign to promote Movember.

Initial ideas on how to explore the promotion of Movember.

Some experimentation along the lines of some initial ideas.

Using Photoshop's AI to remove people from an image before adding in some blokes with mustaches.

Developing the London Underground promotion some more with a station rebrand for the day.

Adding the Movember moustache to the front of the tubes.

Last minute idea for a campaign.

Creating some mockups of my idea.

I have created a QR code that is linked to the Movember website, so young people can scan it with their phones while eating.

Everyone is having a blast while taking photos with the moustaches on the straws.

Using AI and my photoshopping skills to edit the moustaches and typography onto the McDonald's cups.

Another happy customer.

Changing the McDonalds name to MoDonalds while also adding moustaches to the takeaway bags and face masks.

Changing their famous tagline to 'I'm growin' it', which fits into both brand languages.

Making the advert slightly more believable.

Some billboard mockups for my advert that I made in Illustrator.